To support Shake Shack’s Canadian expansion, Experience First Productions led the brand’s first-ever Shack Truck Tour - a seven-week, seven-stop journey across Ontario. The tour kicked off with a block party on Ossington Avenue in downtown Toronto, followed by a grand opening celebration at Square One. From there, the Shack Truck hit the road to Muskoka’s cottage country, Sauble Beach’s shoreline, Prince Edward County’s lakeside, and the Friday Harbour marina, before wrapping up with a final splash at the Toronto Beaches.

From curating iconic destinations to designing and fabricating the mobile activation, marketing the tour, and executing each stop seamlessly, this program became a standout moment for Shake Shack’s launch in Canada, building brand awareness, driving social buzz, and surpassing revenue targets at every location.

12M+ total impressions | 3,200+ followers gained

Visual identity / Floor plans / Signage / Photo moment / Social media graphics / Coasters / Promo cards / Promo posters / Furniture & decor selection